Recently, the makeup company Bare Escentuals has launched a new beauty campaign. The above ad is one of their main campaign pages. The first thing I noticed was the differentiation it emphasizes between "beauty" and "pretty"? Judging by the ad, Bare Escentuals appears to define beauty as a force of nature, a powerful way to change the world; whereas, pretty is simply an outer layer of beauty, a visual stimuli. I take interest in this ad because my Philosophy group at Hunter is exploring the nature of what beauty is.
So what is beauty anyway? What do we really mean when we say something is beautiful? Can beauty act as an underlying factor to the promotion and maintenance of good health?
We should consider the essentials or characteristics of beauty. Perhaps, beauty can be an emotion; for example, the ad says beauty can make spirits "soar". Therefore, a motivating emotion. And how about beauty as a form of intelligence. The more we become familiar of something, whether it's the color, smell, and texture of a flower, we formulate an opinion of how beautiful something is. So when we feel good and attain knowledge about something, are those really forces of beauty at work?
Readers! Pause for a moment and consider the roles of beauty; intellect and motivation. Think about how often we use motivation and intellect to maintain and promote a healthy lifestyle. Motivation keeps us on track, inspires us to try new things to better our health. Moreover, motivation can affect those around you. Secondly, intellect teaches us the power from what is good for our bodies and what is bad.
What else defines beauty? What other roles can beauty play in a healthy lifestyle?
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